Made to Do More
A unifying brand narrative designed to align internal teams and guide consumer-facing work across channels.
Made to Do More unified Klean Kanteen’s consumer, product, and mission into a single brand narrative, providing internal teams with a clear framework and consumers with a message they could personally identify with. I led the concept and design, translating a high-stakes brand evolution into a trusted, scalable story used across presentations, marketing, and sales touchpoints.
