Brand Impact Summary

The Brand Impact Summary distills complex climate and carbon impact data into a clear, trustworthy narrative that reflects the brand’s total environmental footprint. Developed as part of the brand’s commitment to transparency, the document balances accuracy with accessibility for both socially conscious consumers and executive audiences.

I led updates, proofreading, structural refinement, and creative recommendations, working closely with the Sustainability Manager and Director of Brand to ensure the information remained accurate, readable, and credible.

The summary serves as a trust-building reference used across consumer, partner, and internal contexts, supporting sustainability claims with clarity and accountability.